advertising

Whilst perusing the web's fave social network, I came upon this little doosie.

The ads Facebook has implemented are fairly well targeted and sometimes even include cool pics of my pals. I usually don't mind them or even take a second notice. Back in the day we had very little success with these ads buying them for clients. Wonder how the folks over at Force Factor are fairing with this one...

I'm not sure who exactly Venon Davis is, but he looks pretty darn strong.

An interesting ad concept by the Suzuki creative team. The SUV-asaurus ad doesn't interact with the user, but does with the page elements.

Here's a video if it comes down before you have a chance to check it out:

Publishers allowing advertisers to utilize larger dimensions and positions of higher prominence continue to promote creative execution of attention grabbing ads. This is a homepage takeover ad for the 2010 Ford Fusion spotted on the Yahoo homepage.

I'm not sure how long it will run so I grabbed a quick screen capture:

This example of a gargantuan ad spot was well done. With the 2010 Ford Fusion gaining the hype it is at auto shows around the world, it's no wonder Ford was willing to pay big money for this placement.

One point of interest I've been pondering as ads of this format become more and more apparent. Is the majority of the luster the fact that these are new? Beasts we haven't encountered much? When agencies begin repurposing these assets across various web properties, will they have the same intriguing results?

As of late, there have been quite a few quality interaction experiences cited around the World Wide Web. While most of these unique ads simply play with the content of the page its sitting on, there are some that are pushing the boundaries.

With publishers opening more and more to the idea of increased ad rates for ads that do more than run in the assigned frame position, creative agencies are coming up with some very interesting assets.

The iPod touch ads that Apple ran across a number of large publishers were some of the first to take advantage of huge ad dimensions that focus on drawing all the user attention. Roadblocks and takeovers are nothing new, but the interactive component make for much better execution than a generic splash page.

Here are some examples of the Apple ad synced with page elements:

More recently, YouTube has been a destination for many advertisers to give synchronized ads a go. With their recent redesign and implementation of overlay ads, YouTube has positioned themselves to deliver advertisers an arsenal of tools to work with.

Since the dawn of the web, there has always been speculation and anticipation for the merger of the two most lucrative media channels. It looks like Yahoo will be the fist to make the long awaited merger a reality. Teaming up with some of the major players in the hd tv game (Samsung, Sony, Visio and LG to name a few) Yahoo will offer widgets that have the ability to run adjacent to the traditional cable tv. While I'm not sure of the technical implementation of how it will function, this is exciting as an all in one media center, other than a computer, which focuses more heavily on the television side with apps as more of a compliment.

The advertising campaign for the Penguins 2008 -2009 season is based around the slogan "A Great Day for Hockey". At first, I was a little apprehensive, but like all sports campaigns, it grows on you game after game.

One of my favorite aspects of the Great Day for Hockey ad push is the main commercial featured in the mix...