Recent Project
Wed, 02/03/2010 - 10:59
Brenton tweeted "BrentonB: Sweet...big day at work. The cars.com app is now official in the app store. http://bit.ly/dBiiJk" 10:59am#- Brenton tweeted "BrentonB: Thanks Phil. Another 6 weeks of HILARIOUS weather quips from the old timer down the street" 9:41am#
Sat, 01/30/2010 - 12:03
- Brenton tweeted "BrentonB: @Shmer I don't believe the headbutting fad is going to catch on. I may or may not be concussed" 12:03pm#
Fri, 01/29/2010 - 08:56
- Brenton tweeted "BrentonB: Shit it's cold. Thinking maybe the Zach and Miri handwarmer scene wouldn't be so bad" 8:56am#
Thu, 01/28/2010 - 11:37
- Brenton tweeted "BrentonB: Making my first trip to the IBM Innovation Cafe later today for a DOJO seminar. Should be interesting" 11:37am#
Wed, 01/27/2010 - 22:37
- Brenton tweeted "BrentonB: @adriennemcc it's great how his reaction to everything he eats is exactly the same. Wait till he just explodes one day" 10:37pm#
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2010 Ford Fusion Ad: Big and Well Executed
Publishers allowing advertisers to utilize larger dimensions and positions of higher prominence continue to promote creative execution of attention grabbing ads. This is a homepage takeover ad for the 2010 Ford Fusion spotted on the Yahoo homepage.
I'm not sure how long it will run so I grabbed a quick screen capture:
This example of a gargantuan ad spot was well done. With the 2010 Ford Fusion gaining the hype it is at auto shows around the world, it's no wonder Ford was willing to pay big money for this placement.
One point of interest I've been pondering as ads of this format become more and more apparent. Is the majority of the luster the fact that these are new? Beasts we haven't encountered much? When agencies begin repurposing these assets across various web properties, will they have the same intriguing results?
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